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July 02, 2007
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Yep. That nails it. "Awesome! Change everything!" is the perennial cry of every client.
I'm amazed at how some clients—clients who are in an "art" field themselves (interior design, architecture, etc.)—will demand some of the most frustrating changes ("change the headline, move it down 2 inches and then change the background picture") as if the visual connections between headlines, pictures, copy, etc. weren't important. And, of course, these are the people who say they just LOVE what I've done. :)
Posted by: Jeff | July 03, 2007 at 06:13 AM